UK Shilajit Market 2025 | Import Growth, Resin Trends & Industry Data

by Shilajit UK August 23, 2025

Shilajit is no longer just a niche Ayurvedic secret — it’s becoming a fast-growing fixture in the UK wellness economy. In this report, we break down the current market size, growth trajectory, import trends, and consumer dynamics shaping the future of shilajit in the UK.

UK Market Size & Growth Outlook

The UK shilajit market is gaining traction among health-conscious consumers seeking natural energy, hormone balance, and cognitive support.

Estimated UK Shilajit Market Size (2024): USD $4.8 million
Projected Size by 2030: USD $8.0 million
CAGR (2025–2030): 8.8%
UK Share of Global Market: Approx. 2.5%

These figures suggest strong mid-term growth, particularly among men aged 25–44, biohackers, and wellness enthusiasts seeking natural adaptogens.

Global Market Context

Globally, the shilajit market continues to expand, driven by rising demand for natural performance enhancers and mineral-rich supplements.

2023 Global Market Size: USD $175.6 million
2030 Forecast: USD $320.1 million
2035 High Estimate: USD $507 million
Global CAGR (2024–2030): 9.2%

The UK represents a small but high-margin market where consumer preference leans towards resin over capsules and powders — driven by purity, trust, and traceability.

UK Import Trends: Rapid Growth

Between October 2023 and September 2024, the UK saw:

90 inbound shilajit shipments
23 exporting companies
33 different UK buyers
+429% year-on-year growth in volume

The vast majority of imported shilajit resin comes from India (92%), followed by smaller shares from China (2%) and the United States (2%). This shows a steep upward trend in import activity and domestic consumer demand.

Format Trends in the UK

Most popular format: Liquid resin
Fastest-growing segment: Capsules and tablets
Emerging format: Liquid drops for stacking with other adaptogens

While capsules appeal to convenience-oriented buyers, premium UK consumers overwhelmingly prefer pure resin, especially when paired with third-party lab testing and clear origin tracing.

Context: The UK Supplement Market

To understand where shilajit fits, it’s useful to look at broader supplement trends:

UK Dietary Supplement Market (2024): USD $3.13 billion
Projected by 2034: USD $8.19 billion
CAGR (2024–2034): 10.1%

Shilajit occupies a rising tier of bioactive natural remedies, similar to ashwagandha, reishi mushroom, and cordyceps. Its appeal to men’s health markets and burnout recovery makes it a key product in the vitality space.

Use Cases Driving Demand

Energy & stamina (especially post-COVID fatigue)
Hormonal balance and testosterone support
Focus and mental clarity (nootropic use)
Stress resilience (as an adaptogen)
Sexual performance and recovery

Over 80% of UK shilajit buyers fall between ages 25–44, concentrated in wellness-forward cities like London, Bristol, Manchester, Edinburgh, and Brighton.

Where Brits Buy Shilajit

Channel	Approx. Market Share
Direct-to-consumer (brand sites)	50–55%
Amazon UK	25–30%
Independent health shops	10–12%
Gyms, clinics, yoga studios	3–5%

Direct-to-consumer brands offering lab-tested resin, usage guides, and community content are dominating the premium segment.

Adulteration & Consumer Trust

As demand surges, so do counterfeits. A 2023 review found:

36% of UK shilajit listings on Amazon were mislabelled or diluted
18% displayed valid third-party test results
Powders were the most commonly adulterated

UK buyers increasingly trust brands that publish lab results, avoid capsules, and educate on authentic resin vs fake extract.

What's Next?

Corporate Wellness Gifting: More companies are gifting shilajit in employee packs and at wellness conferences.
Retail Expansion: Specialist stores and boutique wellness brands are introducing shilajit as part of adaptogen-focused ranges.
Global Sourcing: Beyond India, high-altitude resin from Bhutan and Nepal may enter premium UK markets.
Brand Opportunity: Trusted, single-product brands (like Shilajit UK) will continue to outperform multi-supplement competitors by focusing on authenticity, education, and purity.